Research on Target Corporation Paper Example | Topics and Well Written Essays - 1500 words

On Target Corporation - Research Paper Example opposite than food items and household essentials, all merchandise categories found in physical stores are available for sale on the online shop site. The character card constituent offers credit and debit cards under the REDcards brand to qualified customers. Currently there are three REDcard options Target Visa and Target Card credit cards and Target Debit card (Target 10K Part 1). Therefore, the companys revenue model is on gross sales markups from retail sales and credit card fees and interest. In the retail segment, Targets biggest competition is Wal-Mart and Costco. However, due to the broad category of merchandise that the company offers, all new(prenominal) forms of retail commerce are potentially competitors. Nevertheless, Target has been able to compete successfully by differentiating itself through a combination of price, merchandise assortment, convenience, customer service and marketing efforts. An example is how Target has deployed different store formats CityTarget, SuperTarget, Target Greatland and Target stores to capture different customer segments. ... Networking ensures that all Target stores are interlinked such that supply ambit management is effectively managed to match consumer demand. This way the company can maximise on its mark-ups while it keeps its inventory costs at a minimum. On the other hand, CRM is vital for Targets online business as it enables the company to perform customer analytics to improve targeting and customer segmentation. Order Fulfillment Process Analysis As an online shopping site, order fulfillment is a major process at target.com. In this study we selected the most straightforward way for making an online purchase at target.com as a new customer. Order fulfillment starts outright after online shopper has selected the item he/she wants to buy. This item is added onto a virtual shopping cart. The first enter in order processing is the item to be procured. On ce an item is selected Targets system checks if the item is available within its inventory. The output is immediately delivered with the publishing of either in stock or not available. When you add an item on the shopping cart, target.com opens a mini-window with three options checkout, hap shopping and view and edit cart. The next input, strictly speaking, is the selection of any of these three options by the customer. The site always provides customer with the option of returning items to cart and continue shopping as one proceeds to checkout. The next set of inputs is customer shipping address, selecting form of payment and billing address. Repeat customers may opt to pretend an account with target.com, in which case they would not have to keep entering any of these three sets of data each time they want to make a