Black Fly Beverage Company Essay Example for Free

Black Fly Beverage Company Essay Black Fly Beverage Company is a small beverage company based in London Ontario. The company has achieved recent success in the selling and promoting of their first alcoholic beverage, the cranberry/blueberry vodka cooler. The immediate success of this product presents two critical issues that the company must address. These critical issues are: †¢Black fly must expand its product mix in order to capture a larger market share in order to compete with larger established brands within the market place †¢Black Fly must also address capacity issues that will arise with an increase in demand or introduction of a new flavor Analysis. Current Situation Black Fly’s cranberry-blueberry vodka cooler has been well received by consumers due to its natural tasting ingredients and no chemical sweeteners producing a premium product different than existing similar beverages. The company now must take this opportunity to give their consumers another product to further explore the brand. Attempting to penetrate deeper within their current product will not allow its customers to further explore their favorite brand of vodka cooler. This will cause Black Fly to begin to lose their customers to other competing companies that offer multiple products and flavors (see exhibit 9). Black Fly also must also address the company’s capacity issues in order to allow them to meet the LCBO’s average order lead-time of seven days. At full capacity Black Fly is meeting the required lead time with minimal margin of error to account for delays, however, during the holiday season, which will occur as early as next month, the company will not be able to keep up with the increase in demand and will fail fulfill the LCBO’s order in time (see exhibit 7). Options The first option available to Black Fly would be to expand its product mix with the addition of a new flavor to compliment their existing cooler. The company will be able to take advantage of economies of scale through the current production; therefore a minimal cost of $30,000 will only be needed to cover development and merchandising fees. To cover this initial cost Black Fly will have to sell an additional 127 cases a month to break even, an increase of 10. 58% (see exhibit 2). It has been projected that adding another flavor to the product line could increase sales by 50 to 75 percent. This projected increase in sales would produce an annual expected ROI of 373% and 609% respectively (see exhibit 5). If however sales increased by only 10% due to the risk of cannibalization of their original recipe then the expected ROI would be -5% (see exhibit 5). This increase in sales however will put additional strain on the company’s current capacity (see exhibit 8). A second option to Black Fly would be the addition of a new specialty spirit-based product called â€Å"Spiked Ice†. This packaged ready to freeze cooler would be a non-competing product to the already successful cranberry-blueberry vodka. An advantage to this product is that there is no other product similar to it out in the marketplace. The LCBO has also committed to sell 8,000 cases of the product over the four summer months, which would produce revenues of $277,200 (see exhibit 3). Over this four month period this option will produce an ROI of 15% (see exhibit 6). To produce â€Å"Spiked Ice† the company however will have to purchase expensive machinery costing $500,000 and spend an additional $40,000 on merchandising and product development. To cover these costs Black Fly would have to sell an additional 7,585 cases of â€Å"Spiked Ice† (see exhibit 4). This may prove difficult as this new product is very seasonal producing higher sales in the summer months and potentially smaller sales in the fall and winter months, a time in which the LCBO has not committed to sell this product at this time. Another disadvantage to this option is the space that this new machinery would occupy in the already small warehouse. Black Fly’s current facilities cannot produce â€Å"Spiked Ice† and the original vodka simultaneously which would result in Black Fly loosing monthly revenues of $23,641 (see exhibit 1). Recommendation It is apparent that Black Fly must attempt to offer a variety of products to enhance its product mix and to keep current customers from trying other flavors offered by other competitors. At this time the best way to proceed with this will be to launch a new flavored vodka to compliment the already successful cranberry-blueberry vodka. The low initial costs and economies of scale gained through this option will allow Black Fly to introduce this new flavor quickly and efficiently to capitalize sales during the upcoming holiday season. To help address the concern of future capacity issues it would be recommended that Black Fly hire two more part-time workers and to run the production process seven days a week. This will be possible due to the expected high ROI associated with this option. This increase in production will allow the company to complete six full runs amounting to 3000 cases within the seven day lead time required by the LCBO ( see exhibit 10). In the future it will become necessary to upgrade to a larger facility and at that time it would be beneficial to begin producing â€Å"Spiked Ice†, however at this current time, given the company’s limited time in the market, it is suggested that Black Fly only pursue the launching of a new flavor. After the company has received sales from the holiday season the company will then be able to better address the possibility of relocating to a new warehouse and address their plans for â€Å"Spiked Ice† for the upcoming summer months.

Essay Considering Gertrude of Shakespeares Hamlet -- GCSE English Lit

Gertrude of Hamlet  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   In Hamlet, Gertrude is a woman who means no harm but whose poor judgment contributes greatly to the terrible events that occur. There are only two female characters in the play, and neither one--Gertrude or Ophelia--is assertive. But the decisions Gertrude does make eventually lead to her death and the downfall of others as well.   Ã‚  Ã‚  Ã‚  Ã‚   We first realize in Act I, Scene 2 that poor judgment is her major character flaw. As the mother of a grieving son, Gertrude should have been more sensitive to Hamlet's feelings. Instead, less than two months after King Hamlet's death, Gertrude remarries Claudius, her dead husband's own brother. Gertrude should have realized how humiliated Hamlet would feel as a result, because at that time it was considered incestuous for a widow to marry her husband's brother. There is also jealousy on the part of a son, who feels that his mother should be giving him more attention during the mourning period. Gertrude is not in touch with her own son's feelings to see why he is angry. Hamlet expresses this outrage during his first soliloquy: O, most wicked speed, to post With such dexterity to incestuous sheets! (I.ii 156-157) Gertrude is shown to be a loving mother but a parent who cannot read into her sons's behavior. When answering Hamlet, she says that it is common for all men to die, but this is not just any man who has died, she should realize; it's Hamlet's own father! Also, when Gertrude asks Hamlet:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If it be, Why seems it so particular with thee? (I.ii 74-75) she means to calm him down, but the word "seems" only makes Hamlet more suspicious. She fails to realize that in his sensitive mood, the word "seems" will give Hamlet the ... ... him! But she finally has to admit to herself that Claudius is guilty of murdering old Hamlet and of trying to murder Hamlet. When she warns Hamlet not to drink the wine, she again is showing compassion for her son and her wish to protect him from danger.   Ã‚  Ã‚  Ã‚  Ã‚   In other words, the play's last scene summarizes Gertrude's two sides. As a mother, she means well and does have concern for her son but her bad decisions and failure to judge people correctly are a major cause of the tragedy. If Gertrude had been a different kind of person, many of the deaths might not have happened.    List of Works Cited Bradley, A.C. Shakespearean Tragedy. New York, 1965. Cohen, Michael. "Hamlet" in My Mind's Eye. Athens (Georgia), 1980. Coyle, Martin, ed. New Casebooks: Hamlet. New York, 1992. King, Walter N. Hamlet's Search for Meaning. Athens (Georgia), 1982-.

College Essay Essay

The Ohio State University has been a college of my choice for multiple reasons. I always wanted to attend a college that would benefit me in a positive way. Before my visit to Ohio State I was undecided on what college I wanted to attend. However, after my visit to OSU’s campus I knew that Ohio State was the place for me. Ohio State is one of the few institutions that are committed to diversity and the overall success of its students. The rigorous curriculum, study abroad opportunities and student organizations offered will not only groom me as a scholar but a person as well. While OSU is one of the largest universities, the freshman programs discussed during my visit have assured me that I would not be a number, but a member of the OSU community. I would like to be in a positive environment where the level of expectation and measurement for success is paramount. From my research, OSU has a world class reputation in research and academics. As a prospective Finance major at the Fisher College of Business, I will plan to learn and operate in the values that reflect Max Fisher and the College of Business. With OSU being one of the top 20 colleges I felt there’s no other college that could fit me better. I feel The Ohio State University fits me best. I also can not forget the wonderful chant I was taught on the visit, when I say â€Å"O-H† you say â€Å"I-O.†

The Cuban Missile Crisis ( Cmc ) - 1435 Words

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Each country was struggling to solidify its power as not just a superpower, but the biggest superpower compared to anyone else in the world. Meaning, it would gain such superficial control and therefore change the world, as many comprehend it today. Thus, as a consequence, one of the most frightening events in the history of the world, even today, arose and politicians still use it in modern times as a prime example to prevent any possible errors that might once again intensify to create an event of such severity.Show MoreRelatedThe Cuban Missile Crisis1149 Words   |  5 Pagescausing a civil war. Both the Cuban Missile Crisis and the Vietnam War illustrate the United States attempt to combat communism. The Cuban Missile Crisis in the prevention of a nuclear war. Whereas the Vietnam War ultimately curtailed the spread of communism. 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